Aug 19, 2009

Dim bulbs

They warned us back in March that advertisements on newspaper sites would get more annoying to get our attention. Yesterday, the New York Times and BMW had a doozy, with an ad that turned down the lights on the computer screen. When readers investigated the cause of the disruption, they discovered, unfortunately, a BMW ad.

The two companies seem thrilled with the results. Some readers offered a different assessment. From MediaPost Publications:
"BMW was looking for a new, never-been-done-before idea to launch their new Advanced Diesel Online Technology online," explained Times spokesperson Stacy Green. "What we developed was a unique and never-before-done execution on our site." ...

But if Twitter is any barometer of public reaction to the effort, annoyance and anger trumped awe and appreciation. "Big thumbs down to @nytimes for running a BMW ad which darkens the screen, with no apparent/easy way to disable the ad," complained lx69 in one tweet. "That BMW ad on the home page? Super-annoying," wrote lseward, in another.
Expect more and worse to come.

(via Nieman Lab)

1 comment:

Anonymous said...

This is worse than that big ad plopped down after your first post every day?