The Online Publishers Assn. on Tuesday released several new in-your-face advertising formats designed to be both more obtrusive and interactive.
Twenty-seven top Internet publishers -- including the New York Times, CNN, CBS Interactive, ESPN and the Wall Street Journal -- say they'll try the supersize ads in an attempt to get the attention of Web surfers who have learned to ignore banners.
Mar 13, 2009
It's going to get uglier
Some of the biggest news sites plan to boost the annoyance factor of online ads to boost online revenues. From the LA Times: