The Online Publishers Assn. on Tuesday released several new in-your-face advertising formats designed to be both more obtrusive and interactive.
Twenty-seven top Internet publishers -- including the New York Times, CNN, CBS Interactive, ESPN and the Wall Street Journal -- say they'll try the supersize ads in an attempt to get the attention of Web surfers who have learned to ignore banners.
Mar 13, 2009
It's going to get uglier
Some of the biggest news sites plan to boost the annoyance factor of online ads to boost online revenues. From the LA Times:
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4 comments:
When the flashing, popping, noise-making ads show up, it's impossible to continue reading a news article. I guess that's the whole point. And that's when I leave the website, and usually I don't go back.
ONE WOULD THINK THAT IF YOU LIKE A BIT OF CALMNESS IN YOUR LIFE WITHOUT SCROLLS AND GRAPHICS CONSTANTLY ANNOYING YOU AND WITH MORE IRRATION ON THE WEB COMING, THAT THERE SHOULD BE A PLACE FOR NEWSPAPERS RUN RIGHT.
While I understand the need to increase the revenue stream, it seems counterproductive to deliberately introduce content that is likely to annoy and alienate viewers.
One would hope that blocking software technology will be able to keep up.
The (sad) reality is that big, annoying, takeover ads work.
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