Jan 18, 2008

Convergence: The Little Engine that I could give a shit about

“I don’t want to hire single platform journalists anymore.”
That bold statement came from Paul Horrocks, editor of the Manchester Evening News in the UK.

Anyone inspired by a comment like that belongs in accounting, not in journalism. Still, convergence will probably work for the same reason that traffic accidents draw rubberneckers. The new journalism is about reaping the grazers, bored people in their homes or offices who just want a little distraction in their day.

Having reporters put lots of soundbites, photos and and quick links together with a short story will sell for the same reason that McDonald's hamburgers sell. And the content will usually be as healthy for the mind as that fast food is for the body.

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