Growth industry

Just over one-third of Internet users visit newspaper sites, according to a recent NAA survey.

Or to put it another way, roughly two-thirds of Internet users don't visit newspaper sites.

Nieman Journalism Lab dug a little further into the NAA's numbers and discovered that newspapers account for less than 1 percent of total online page views and less than 1 percent of total time spent online.

To put it another way, 99 percent of the time people are online, they're looking at something else.

Which means there's quite a lot of room to grow.

Layoffs come at a furious pace

Newspapers are cutting positions furiously to keep pace with declining ad revenues. The Cleveland Plain Dealer is expected to layoff as many as 60 people, 22 from the newsroom; the Baltimore Sun just fired 61 staffers and launched a reorganization plan that includes a "director of audience engagement"; and the Allentown Morning Call plans to eliminate 70 positions, which will mean sending out about 50 pink slips. Even the Newspaper Association of America is cutting back.