Aug 5, 2009

Growth industry

Just over one-third of Internet users visit newspaper sites, according to a recent NAA survey.

Or to put it another way, roughly two-thirds of Internet users don't visit newspaper sites.

Nieman Journalism Lab dug a little further into the NAA's numbers and discovered that newspapers account for less than 1 percent of total online page views and less than 1 percent of total time spent online.

To put it another way, 99 percent of the time people are online, they're looking at something else.

Which means there's quite a lot of room to grow.

1 comment:

Anonymous said...

The report also talks about newspaper sites getting less than one percent of all time on the internet...less than one percent.

Another typical BS spin by the talented folks at NAA.

The NAA and newspapers are a very bad team.