Just over one-third of Internet users visit newspaper sites, according to a recent NAA survey.
Or to put it another way, roughly two-thirds of Internet users don't visit newspaper sites.
Nieman Journalism Lab dug a little further into the NAA's numbers and discovered that newspapers account for less than 1 percent of total online page views and less than 1 percent of total time spent online.
To put it another way, 99 percent of the time people are online, they're looking at something else.
Which means there's quite a lot of room to grow.