Pasadena Star-News: daily rose 2.13 percent to 24,480; Sunday rose 0.34 percent to 27,133I have not seen numbers for the Long Beach Press-Telegram or Daily Breeze in Torrance.
San Gabriel Valley Tribune: daily rose 11.19 percent to 37,123; Sunday rose 2.29 percent
Whittier Daily News: daily rose 9.86 percent to 14,365; Sunday rose 0.85 percent to 15,118
Inland Valley Daily Bulletin: daily rose 2.6 percent to 49,268; Sunday rose 1.3 percent to 55,277
San Bernardino Sun: daily grew 11.2 percent to 52,273; Sunday grew 3.9 percent to 57,150
Redlands Daily Facts: daily rose 5 percent to 6,940; Sunday rose 25 percent to 7,072
As noted yesterday, the LA Daily News saw a 0.14 percent rise in daily circulation, to 89,093 papers, and a Sunday increase of 3.9 percent, to 97,000.
The numbers consist of print and online subscriptions to the papers. Last year, LANG launched e-editions of its printed papers (essentially .pdfs) and the strategy has bucked up the numbers for at least some papers. For example, the Sun would have dropped 3.5 percent in Sunday circulation if the e-edition hadn't been counted.
Are the e-editions subscriptions as profitable as subscriptions to the print edition?
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22 comments:
It depends. The fact that they can count the so called e editions is a joke. Do advertisers in print derive value from them? Just another scam to make papers look better than they are. A real shame and sham.
I think the e-edition subscriptions are routinely bundled with print subscriptions at little or no additional cost to the reader. "Buy an annual subscription to the newspaper and get access to the e-edition for just $1 more." Every subscription sold this way allows them to essentially double count for reporting purposes. But, whatever. Any newspaper can do this, so LANG is still comparatively outperforming the competition.
Any newspaper can do this, but do they? I could care less about who does and doesn't do it...it is a dishonest reporting of the facts and newspapers should know better. And, by outperforming do you mean that they stink less? Let's please stop trying to make the septic tank smell like a floral shop. Newspapers have been in a miserable circulation slide for a number of reasons. Some self inflicted like getting rid of useless out of area circulation, reducing expensive churn, but, mostly, their reader base is leaving and will not be coming back. I don't believe an atta boy is appropriate here.
Facts are facts. The BBC numbers of circulation show more people are subscribing to the newspapers, and no amount of back-water complaining about old water under the bridge makes that not so. When the economy resumes, years of budget straining will pay off, even if the e-editions are all thats being delivered to the doorstops.
To 12:37,
Dear Mr. Singleton,
It's ABC, not BBC.
you're welcome
e-edition alone for Daily Bulletin is $65.00 for 52 weeks.
Bundled with dead-tree subscriptions it is an extra $1 EVERY FOUR WEEKS or about $12 per year. A good incentive for a print subscriber to get the e-edition and for an e-edition subscriber to get a print subscription.
Neither option is "cheap" nor a giveaway to gain stats.
I think it is wholly legitimate. And, no, I'm not management and I'm not advertising, nor am I a shill of any type, kind, stripe or color.
It's fair play.
Anon 4:04: I should have been more explicit with my question. In addition to the subscription price, do you know if the e-edition earns the same amount for an ad? Is the paper able to make a greater profit even on lower ad rates because it requires no paper or printing time? I suppose some of these questions will only be answered as the volume increases.
From the Pasadena Star-News website (typos are the site's, not mine):
Enjoy having the Pasadena Star News delivered to your home 7 days a weeks! Plus, for a limited-time only, add 7-day access to the online e-Edition for just a dollar more for the whole year! Get all this, along with the convenience of EZ Pay!
http://tinyurl.com/2fzargd
4:20 PM: Yes they screwed up the ad copy. Who'd guess, huh? They didn't run through editorial, obviously.
Gary: I wouldn't know the answer to that question, but as with online advertising when it was in it's nascent period, so e-edition advertising may be added in a package deal -- or as an incentive. Too early to tell. But that's just an educated guess. I'm not in advert.
With much respect to staff writers, photographers and all those who work hard to report on stories and keep up journalistic standards against all odds, the increases in circulation are bogus. If they are true, it just means subscribers have dumped the LA Times but they still like to hear the thud of a paper delivered on porch steps or still want coupons.
In other words dear executive editors, no celebrating at the golf courses just yet, or patting each other on the back. And again, kudos to staff who have endured, who still believe that good reporting can be done even though editors keep trying to derail you with their bitterness or complacency, or lack of communication or their own insecurities, or inability to stand up against stupid decisions from management.
hey 12:37, have you lost your perspective. This is enron accounting based on wind direction. Newspapers have been losing circ and now they will double count to show increased circ...come on now. when the economy picks up, you are kidding right. I guess you think classified and local retail will bounce back like the good old days and subscribers will flock to the print and web editions as soon as their pocket change improves. They have gutted their newsrooms, alienated their long term subs and are facing competitors who can do it better and cheaper and faster. Let me bet on that horse please.
Gary - Here's a link to ad rates:
http://www.sangabe.biz/adcenter/mediakit/SGV-OnlineRates.pdf
These rates are out dated. It's my understanding that currently the low end price is about $10 per thousand impressions for banner type ads. Yahoo affiliate programs -low end is about $18 cpm. SEM programs Low end is around $500 unsure how many "clicks" are included in that price.
Cont.-
I don't believe there is an extra cost to appear in the e-edition.
I can't imagine a LANG sales rep being able to justify the additional expense of an ad in the e-edition. That's assuming the staff is aware of the e-edition. Also, from this point forward, we cannot refer to a newspaper's "thud". It's been sometime since it was barely above a whisper.
Oops, for you web editors that are reading this. I meant "some time" rather than "sometime".
Well, the probablem is we treat print like expensive chum, and when the readers dont take the bait, we gut the fish even more, making the print version even more boney, and then the e-dition looks more value by comparison. But if we gut the print version, there wont be enough flesh on the e-dition, and so on. Eventually, they have to give away printed newspapers or start charging for e-ditions, or both.
the cow is dead and that list milk is slowing down. to late to give the paper away free, that ship sailed a few years ago.to many other places to get news and information, faster and better with a better chance of improvement and innovation. to much relied on current circ revenue even in down slide and no biz model for online that makes sense for most. the cost dynamics of delivery a smaller penetrated newspaper is getting worse all the time and no matter what else you deliver, it won't work.
these string of comments started because the circulation/readership numbers are bs and those with a functioning brain know it. shortly they will be delivering 100 newspapers and readership will have gone through the roof...come on!
Circulation numbers and readership have long been "reported" as growing. You probably believe the government when they said no oil in the ocean from the BP well.
You wait, you doubting doubters. When the economy resumes, them e-ditions will break like the wind and be selling like virtual hot cakes.
Breaking wind is about right!
hey october 2 at 12:37, i cant find that e edition on my door step yet. been looking ever since your reminder. do you still work for lang?
sorry, should be october 28
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