Less is more, in other words, using the latest in media jargon. Here's one of the executives, quoted by Ken Doctor, explaining why layoffs won't hurt coverage:
“That’s an Old Media world view,” Deseret News President and CEO Clark Gilbert told me today. “We have access to more journalists, hyperlocal contributors, national sports figures than ever before.”Doctor's piece goes on to explain all kinds of things the Deseret News is up to, from its values-based missionary journalism to its labeling of journalists as Rewrite/First Responders.
Some of the ideas might work. But I suspect most of these overly intellectualized plans are going to fail unless and until the Deseret News, and all other expand-by-shrinking media companies, can figure out what they want to do and explain it to themselves in plain language (can you imagine putting Rewrite/First Responder on your resume?). Words that describe actions, not words meant to convey the idea of activity.