Jun 10, 2010

Has it come to this? Yes.

Grist's Jennifer Prediger (a former colleague at the Claremont Courier) donned a fox mask and asked for donations to keep the nonprofit website's environmental journalists on the payroll. Cutesy or not, direct appeals will have to become more the norm than the exception if important - but often neglected - forms of journalism are to continue to thrive.

Here's the video:

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