The big merge

Wired has more on the big public media platform merger being shepherded by NPR president Vivian Schiller. From the story:

The country’s five silos of public radio and television are spilling into each other with a joint program that will allow them – and eventually the public itself — to build apps, stations, websites and other media services combining audio, text and video content from every public radio and television outlet in the country.

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The Public Media Platform will cross-pollinate news across those five networks, and will provide data analysis to help reporters inside and outside those organizations present complex information more effectively. Both will be subject to various licensing rules, but the idea is to allow member stations and eventually third parties to distribute this information however they see fit.

We’re going to spend the next six months figuring out exactly [the] rights [and metadata] issues, but the ultimate goal of this is to make this content available,” said Schiller. “Say there’s a blogger who is particularly focused on the BP crisis in the Gulf — they will be able to pull out still photographs, national and international reporting, reporting from local stations, video from PBS, data, and mash that all up together.

(found via Nieman Journalism Lab)