"We wanted to get sites that were not metro sites for the same reason that you don't open on Broadway," said Howard Saltz, vice president for content development. "But not a site that has Web traffic so small that the change would not affect anything."So when do they get to Broadway?
Saltz said more sites, including MediaNews Group's larger papers such as The Denver Post and San Jose Mercury News, would likely add a pay wall approach if the York and Chico efforts prove successful: "We are going to be rolling out for the next two years."The walls will go up sometime early next year. The Singleton plan calls for putting some content behind a pay wall - maybe news features, sports and some reader-generated content - and keeping the breaking news free.
Given that most of his staffs are stretched thin, it will be interesting to see whether the pay walls lead to new hires for money-making beats.
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He can't make it work and I would bet a lot of bucks on that. What are they going to create that people can't get elsewhere? Let's see, MediaNews is top of mind when I want info.
A better question is if Dean Singleton, teetering on bankruptcy, will have any papers to put behind pay walls in two years.
Give me something worth paying for, and I'll pay for it. So far, I'm still waiting.
He may have papers but he won't invest in technology or people to create something worth paying for. This is a new business and he and his team are woefully unprepared to compete.
Who among them has the skill set and resources to win?
Pay walls at Media News is like paying for a steak and when your order comes its spam.
It worked for Napster oh wait no it didn't.
wow, a day late and a dollar short. "maybe" this could have worked several years back BEFORE he decimated LANG. For what would any person in their right mind pay for? He is NOTHING to offer. This is sooo totally backwards it's laughable.
can you imagine the giant waste of time and effort that went in to the big pow wow at his ranch? i am sure it was riveting stuff. not to mention the tasks forces, conference calls and other crap to justify this lame effort. i must be, and the other commentors here must be on mars.
of course the pay walls won't lead to new hires. they will be an absolute failure to begin with. how can the leaders in that organization not see that. does the owner know what a computer is, how it is used, and what skill sets you need to have to get money from customers...unreal.
Are the owners/managers of this company on drugs?
Pay walls?? Does this mean the special printer they touted where readers can print their own paper has failed??
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