"We wanted to get sites that were not metro sites for the same reason that you don't open on Broadway," said Howard Saltz, vice president for content development. "But not a site that has Web traffic so small that the change would not affect anything."So when do they get to Broadway?
Saltz said more sites, including MediaNews Group's larger papers such as The Denver Post and San Jose Mercury News, would likely add a pay wall approach if the York and Chico efforts prove successful: "We are going to be rolling out for the next two years."The walls will go up sometime early next year. The Singleton plan calls for putting some content behind a pay wall - maybe news features, sports and some reader-generated content - and keeping the breaking news free.
Given that most of his staffs are stretched thin, it will be interesting to see whether the pay walls lead to new hires for money-making beats.