The details of what would go behind the pay wall remain sketchy. Singleton said sport, "hyperlocal" features and entertainment would be likely candidates for a subscription site, while breaking news would remain free to all readers. Subscribers to the printed newspaper would have access to everything online at no extra charge.
"When you give it away for free, it has no value. When you begin charging for it, it has some value."In May, Singleton and MediaNews president Jody Lodovic released a memo that outlined their concept for an online subscription service. They contemplated dividing content between a free "news.com" site with breaking news and some user-generated content, and a subscriber-only "newspaper.com" site with in-depth features and specialized content.
The memo also left open the possibility that MediaNews would stop short of charging readers and instead require them to register. From the May memo:
We are not trying to invent new premium products, but instead tell our existing print readers that what they are buying has real value, and to our online audience (who don't buy the print edition), that if you want access to all online content, you are going to have to register, and/or pay.