Jun 12, 2009

Times' Sunday circulation drops below one million

Ed Padgett at the LA Times Pressmens' blog reports that the Sunday circulation of the Los Angeles Times dropped below one million last Sunday for the first time in his memory. Padgett writes:
My career at the Los Angeles Times began on August 3, 1972, and the Sunday circulation of our newspaper always surpassed the million mark my entire career. This unfortunately changed on Sunday June 7, 2009 when circulation eased below one million copies.

Here’s a headline from the Los Angeles Times Media Center: 1961 Sunday circulation breaks the one-million mark several times during the year.

Eddy Hartenstein was brought on board as publisher of the Los Angeles Times on August 18th, 2008 to stem the bleeding at the newspaper. Just like his three Tribune Company predecessors, the blood flow has not stopped or even slowed.

With circulation and advertising descending on a daily basis at the Los Angeles Times will our publisher resort to cutting expenses by reducing the size of the workforce to increase revenue, one more time?

On Sunday, June 7th, 2009 the Los Angeles Times distributed 584,310 West edition newspapers, 404,352 East Edition newspapers, for a total distribution of 988,662 Sunday newspapers.


Anonymous said...

You can bet your ass that cuts have been discussed and are on the way. Do you think they have taken a sanity pill? The Times is making the same mistake as many other newspapers. Who is leading the revenue charge. The ad execs don't get along, turf wars abound, and more importand, no leadership or clue on revenue growth or revenue protection. You can make money in print, honest you can. But, most are worried about staying alive and employeed and keeping their heads down. The Times ad execs in the 70's, 80's and early 90's for the most part knew who they were and what it take to sell. All lost on today's empty suits. Come on people, get somebody to restore some advertising cojones in the workforce soon.

Anonymous said...

I just want to note the subscribe the "Subscribe now" ad by the Times above this post