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5 comments:
Good for them. It's too bad it took a crisis of this magnitude to get the ad boys at The Times to accept creative like this. This would have never flown "back in the day". The Times ad exec's would've lit their cigars with $100 bills, burned the proposal in front of the ad agency and then shot over to the Picasso Room for a hearty and subsidized three hour lunch.
You don't have a clue. The ad execs would never have turned this down. It's the newsroom that always shot ideas like this down. Think about it. I know several of their old execs and this was always a point of contention.
amen 10:52. and, I bet the people in charge today would love to relive back in the day revenues like the ecec's you describe managed to produce.
People act like its a bad thing they took this ad and used it over the cover.
The old model is done, they better start taking these types of ads.
These types of ads were suggested thirty years ago but were refused as an earlier poster mentioned because of the news department. The problem today is they can accept as many creative ads as they can take but there will never be enough of them to make up for the losses in classified, retail etc. The newspaper then could afford to be arrogant, now hands are out begging. They keep looking for the next big idea and they continue to avoid basic sales organizational techniques like having solid managers, sales compensation, ideas that work and yes there are a number of them, and having sales focus on sales.
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