“Please stop dumbing down the home page. We can use CNN-type stuff. We can handle it. Give us something that’s not Hollywood,” a shareholder complained to Bartz during the question-and answer period of the meeting.
Bartz then mentioned something Yahoo is developing internally called the "Fluff-o-meter," with which -- presumably some time in the near future -- users can customize their preferred mix of hard news and fluff.
“Even though people don’t like to declare it, there’s a lot of sneaky people that love that kind of news,” she said. “I very much understand your issue,” she told the shareholder.“My I.Q. thanks you,” he responded.
Jun 26, 2009
Digging out from under the fluff
In response to a shareholder's plea, Yahoo CEO Carol Bartz said at a recent meeting that the company is developing a tool - know as the "Fluff-o-meter" - that would allow customers to turn down the volume of celebrity gossip appearing on their home pages. Editor & Publisher reports on the exhange: