Shipping jobs overseas
Editor & Publisher offers a glimpse of the outsourced future, with newspaper companies contracting out to India for ad services:
Several companies have sprung up or leaped into action to go after ad production — a department that creates ads for mostly local clients in categories like real estate, automotive, and retail. Outsourcing companies vying for a piece of that business include 2AdPro, Express KCS, Affinity Express, and CCI Sourcing.
Their advantage — and emotional touch point — is that they maintain artists and staff in far-flung Indian cities like Chennai, Bangalore, and Gurgaon, where there is a steady stream of high-quality, inexpensive workers. These companies maintain they can do the same work for much less, saving newspapers anywhere from 20% to 60% of ad production costs.