From BANG to LANG?

MediaNews Group's decision to merge its 12 Bay Area newspapers into three has led to speculation that the company could do something similar with its nine Southern California papers, collectively known as the Los Angeles Newspaper Group.

I can only speculate myself, but I see the potential for structural mimicry if MediaNews succeeds in its stalled bid to buy the Orange County Register.

With the Register, LANG would look more like the Bay Area News Group did before yesterday's merger, with the Register playing the role of the Mercury News: a large paper with a statewide brand in a relatively affluent county that could serve as an editorial center of gravity for a larger region. The LANG papers already exist as three clusters of three, a structure that could be collapsed into two or three newspapers.

However, MediaNews would have to have a reason to further consolidate LANG. One obvious reason would be a desire to cut staff to lower costs - the BANG merger led to 120 layoffs. I might be wrong, but I think LANG was already leaner than BANG in terms of staff and so might not be able to stand such a huge "streamlining." (Indeed, the Register itself might be more vulnerable if cuts are a priority.)

Another reason could be that MediaNews actually believes the BANG model is more efficient and effective: Fewer brand names, a more uniform editorial approach, better positioning to do mobile, etc.

One reason MediaNews might leave LANG alone, even after a Register deal, would be to give it time to evaluate the Bay Area merger to see what works and what doesn't. Undoubtedly, there will be backlash from readers and circulation will probably drop (though the consolidation will mask some of this). But this feels like a post-print production plan and so BANG might be the guinea pig that gets isolated and studied until it recovers - or doesn't.

One big BANG

MediaNews Group owns two clusters of newspapers in California: the Los Angeles Newspaper Group (LANG) and the Bay Area News Group (BANG). In the past decade, mergers and consolidation have turned the individual papers into something of a news blob, with each newsroom producing its own pages in semi-autonomous fashion, but often sharing substantial resources, including inside news and business pages, copy editors, photo, and advertising.

The Bay Area News Group, which owns newspapers in the East Bay, Silicon Valley and San Jose, has finally shed the pretension of autonomy and has named itself a single editorial entity.

According to a memo obtained by blogger Richard Brenneman, the BANG papers, led by editor Dave Butler, will now share a single managing editor for print, Bert Robinson, and a single managing for online, breaking news and photography, Randall Keith. Robinson and Keith served in similar capacities at the BANG flagship, the San Jose Mercury News.

Sports, photo and business will similarly fall under a single BANG editor.

This will mean more sharing of content between papers, though it's not clear if further staff cuts will follow. The papers, which include the Oakland Tribune and Contra Costa Times, will retain their editorial boards to run opinion and commentary.

From the memo:

Beginning today, we are taking another significant step in streamlining our organization to maximize our operating efficiency. Continuing the process that began with the creation of the Bay Area News Group, the news divisions of all Bay Area News Group newspapers will now operate under a single, common management team under the direction of Dave Butler, editor of the Mercury News and vice president for news for MediaNews Group. This move follows similar consolidations in our other divisions. 

Dave’s appointment and the announcement of the first official BANG-wide news management team are logical next steps in our efforts to make full use of the breadth and depth of the entire group. While a less-formal arrangement has been in place for some time, our recently negotiated labor agreements recognize complete consolidation. 

This reorganization will have an immediate impact on top management, and it’s with regret that we also announce that [BANG Executive Editor] Kevin Keane and [BANG-Easy Bay Managing Editor] Pete Wevurski are leaving the company today. Please join with me in thanking them for their years of service and wishing them well in their new adventures.

The rest of the memo is here.