Outsourcing hyper-local
First, we learned some newspapers were planning to ship ad production overseas. Then, we learned MediaNews was outsourcing customer services for its Northern California papers to the Philippines. Now, the Orange County Register-owner Freedom Communications plans to send some its stories to India for copy editing.
Gives a whole new meaning to the concept of a foreign desk.
WHAT THE H E DOUBLE HOCKEY STICKS!?!
ReplyDeleteAnd who are they providing this service to? Readers? I think not. Advertisers? Absolutely not.
ReplyDelete