Away from Google

The Associated Press provides more details about a proposal by at least three newspaper companies - News Corp., MediaNews Group and A.H. Belo - to pull some of their content from Google's search engine in favor of an exclusive partnership with Microsoft's Bing.

From AP:

In theory, getting news organizations to block Google from including links to their content might give Microsoft a slight edge over its nemesis. Bing would have a trove of material that its rival didn't, giving people more reason to search somewhere besides Google. Google handles more than six times as many Web searches as Bing, a lead that Google has translated into billions of dollars in annual revenue from ads that the company sells alongside search results.

But even if it were willing to pay for exclusive indexing rights to some newspapers, Microsoft then would have to spend heavily to make sure Web surfers knew Bing had stuff that Google didn't — and even that might not be enough to get people to break their Google habit, said Forrester Research analyst Shar VanBoskirk.

Dan Kennedy at Media Nation offers his take on the plan:

...there isn’t really any underlying principle as to who ought to pay for what online. Rather, the debate is driven by who’s making money, who’s losing money and — here’s where we get back to Microsoft — the business model of any particular Internet company.

What is Microsoft’s business interest with respect to Bing? Simply this: to build market share, establishing Bing as a serious search alternative to Google. Bing has a long way to go, with 10 percent of the market to Google’s 65 percent. That said, Bing has received good reviews since its debut earlier this year. And it’s really the only search engine to emerge as any kind of rival to Google pretty much since Google slipped into view in the late 1990s.

Microsoft, News Corp to challenge Google

The Financial Times reports that Microsoft and News Corp, which owns the Wall Street Journal, have joined together to challenge the dominance of Google as an aggregator of online news content.

From the FT:

Microsoft has had discussions with News Corp over a plan that would involve the media company’s being paid to “de-index” its news websites from Google, setting the scene for a search engine battle that could offer a ray of light to the newspaper industry.

...the Financial Times has learnt that Microsoft has also approached other big online publishers to persuade them to remove their sites from Google’s search engine.

...the biggest beneficiary of the tussle could be the newspaper industry, which has yet to construct a reliable online business model that adequately replaces declining print and advertising revenues.

The Wall Street Journal has long held the line against giving away all of its online content for free. Meantime, Microsoft's Bing search engine has looked for ways to compete with Google. For its part, Google told FT that newspaper content doesn't account for much online revenue. But how many more people might think "Bing" when they first sign on the Internet in the morning to look for the news (depending, of course, on how many papers follow News Corp's lead)?

Four today

1. From mugging to hugging: A century of American progress as captured in the pages (print and web) of the New York Times. Gawker

2. The software is mightier than the pen. NYT

3. Of mice and men: Mice given a human gene for language squeak differently. NYT

4. Google searches, Bing evaluates. Wired