Four in the afternoon

1. NPR is looking for an ombudsman (or woman). NPR

2. NBC News is building newsroom in Conan O'Brien's old studio. LAT

3. The Washington Post on the downward side of the arc. CJR

4. Irony blushes as a judge bars "reporters" from a public auction of two Philadelphia newspapers. WSJ

Irony can be ironic

The Consumerist, a Gawker Media property set up to talk about the effect of the economic downturn on consumers, is up for sale.

Said one observant commenter: "Gawker's gonna keep the boobies... Intelligent discourse? Not profitable."