Tweet, tweet. Who's there? Advertising

Generally I try to avoid knowing what Perez Hilton is up to, but he appears to be on the vanguard of a new advertising scheme that sends readers to advertisers through the casual use of a hashtag. Instead of learning more about the Iranian election (i.e., #iranelection), Hilton wants readers to learn more about Gap.

Of course, there are questions of ethical questions when someone who's not portraying themselves as a spokesman for a product is actually a paid spokesman for a product. We'll see if there's any Twitter backlash to the hashtag ads.