Mar 30, 2011

KCET to sell Sunset Boulevard studios

KCET, which three months ago divorced itself from PBS, plans to sell its 300,000-square-foot headquarters on Sunset Boulevard to the Church of Scientology for $14.1 million, the Los Angeles Times reports. From the story:
The Los Angeles television station, which is struggling to rebuild viewership after its recent split from PBS, plans to move its operations to a smaller location, real estate brokers said. Station officials have been touring potential sites, brokers said.


Dropping the PBS brand meant getting rid of the dues burden but also losing signature shows such as "Sesame Street," "News Hour" and "Charlie Rose." ...
The effect was immediate. KCET's ratings have plunged without its familiar schedule. And individual donations — the lifeblood of any public broadcaster — have taken a sharp hit as well. March pledge drives raised much less money than expected, according to a station insider who spoke on condition of anonymity.

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