A survey of newspaper industry salaries done by the Inland Press Association found that, on average, workers made 1.42 percent less in 2010 than in 2009. Salaries could have dropped even further had newspapers not laid so many workers off.
The priorities of newspaper publishers become evident when the numbers are analyzed further. Editors, for example, saw their salaries drop 4.6 percent. Reporters lost between 1 and 2 percent. Even publishers lost out, dropping 2.1 percent from the year before.
The increases came on the sales side. Audience development managers, who presumably study ways to boost circulation and web hits, saw their salaries rise an average of 10 percent while national advertising managers saw a 12 percent gain.