Nearly every magazine publisher with a substantial Web site swears that their online audience is different than their print readers. And their sites are certainly designed that way: They’re supposed to attract twitchy Web surfers who want to read about something that happened today, not seven days ago.
So if that’s the case, what the’s real downside in keeping the magazine stuff free? Maybe that online/offline split isn’t as real as we’ve been told.
Jul 7, 2010
Building walls around Time
Online readers will now only see abridged articles on the Time magazine website, unless they have a subscription of the iPad app, Peter Kafka at All Things Digital reports. Kafka doesn't think much of the paywall strategy: