Apr 8, 2010

The rise of online ad dollars

Internet ads accounted for 8 percent of total ad revenue in in 2005. The number jumped to17 percent in 2009. Ken Doctor reports:
...digital marketing, with better targeting being introduced around the clock, keeps pulling dollars away from traditional media — TV, newspapers, radio, and magazines. TV ($26.2 billion) and newspapers ($24.6 billion) are still ahead of Internet, but cable (at $20.4 billion) and TV networks (at $15.5 billion) are below. Radio pulls in $14 billion, while consumer magazines take in $10 billion and trades $7.5 billion.

1 comment:

Anonymous said...

This trend will continue until advertisers realize that they are mostly buying cotton candy - consumers click off, block, and put offending sites on blocked lists. It's the crack cocaine of advertising right now and the come down is going to be mf.