...digital marketing, with better targeting being introduced around the clock, keeps pulling dollars away from traditional media — TV, newspapers, radio, and magazines. TV ($26.2 billion) and newspapers ($24.6 billion) are still ahead of Internet, but cable (at $20.4 billion) and TV networks (at $15.5 billion) are below. Radio pulls in $14 billion, while consumer magazines take in $10 billion and trades $7.5 billion.
Apr 8, 2010
The rise of online ad dollars
Internet ads accounted for 8 percent of total ad revenue in in 2005. The number jumped to17 percent in 2009. Ken Doctor reports: