Oct 12, 2009

Say anything

Consultants told the Columbus Dispatch that people would rather be in the know than to simply know what's what. Or, as editor Benjamin Marrison put it:
A month ago, Los Angeles consultants -- hired to help The Dispatch become more effective on our Web sites -- suggested that we should take readers behind the scenes more.

They said Internet readers want to be part of the reporting process. The consultants continued: Online news consumers don't mind if your initial report is inaccurate. They just want it first. Online readers know that, over time, the truth will come out.

Maybe that's why newspapers have struggled with the Internet.
The Dispatch plans to ignore the consultants and continue to try to be accurate.

(via Romenesko)


Anonymous said...

Sounds like the hired the same consultants the newspaper assoc of america uses for some of their brilliant projects.

I can't recall the name of the magazine, but, they hired mckinsey consultants to let them know that their editorial to ad ratio was to high.

Wow, you mean their wasn't anyone there to figure that one out!

Anonymous said...

They also suggested the same for heart surgeons.