Oct 7, 2009

Hasse returns to LANG

After four years as marketing director at the Los Angeles Times, Ron Hasse will return to the Los Angeles Newspaper Group to work on circulation and marketing for the Singleton-owned chain. Here's a portion of the memo from LA Daily News publisher Jack Klunder, who was also at the Times until recently:
I am pleased to announce that Ron Hasse will be returning to the Los Angeles Daily News as the Vice President of Consumer Marketing effective Monday, October 12, 2009.

As many of you know, Ron spent many years at the Daily News in a variety of capacities including Circulation Director as well as the Vice President of Sales & Marketing for LANG. For the past four years Ron served as the Director of Sales & Marketing for the Los Angeles Times where he was instrumental in developing many of the “go to market” strategies and programs currently in place at the Times.

Ron will have day to day responsibilities for all circulation activities at the Daily News, Long Beach Press Telegram and the Torrance Daily Breeze. He will report directly to Linda Lindus, Publisher of Long Beach and Torrance as well as yours truly.

Additionally, Ron will have LANG responsibilities developing sales strategies for the other LANG properties. In that capacity, Ron will be working directly with Dave Williams, Vice President Circulation for LANG.

8 comments:

Anonymous said...

Ok here's pitch ideas
-LANG ( Lame Average News Gathering )
- Who has time to read anymore! LANG the fastest read in the West.
- LANG papers are interactive, buy the paper a red pen and look for the mistakes. Fun and educational !
-LANG where all stories are shared and the same, choices and variety are so pre-web!
LANG- News Light! Who needs all those words to cloud you're mind.

Anonymous said...

Now if they could get some talent to help them fix advertising...you can do it Klunder.

Anonymous said...

ron is a good guy. must have reeled him in with big bucks. $$$$. the irony is they are top heavy....hiring all these VP's and upper management positions and no one in newsroom to actually generate and put out the paper. The LANG papers have been gutted so heavily. ironic!

Anonymous said...

Remember boys and girls, it is all about revenue and that is where they need the help. It is clear to me that they are missing many opportunities on that side of the house.

Anonymous said...

What happened to Joe Robidoux?

Anonymous said...

Exactly!, wasn't that Joe Robidoux's title?

Anonymous said...

If they wanted ad revenue, they would never have let Bob Gray go. But I guess Jerry Grilly had other ideas.

Anonymous said...

Oh I beg to differ with 10/8/09 5:58 anonymous person, it would take many moons to locate a bigger snake in the grass than Ron Hasse. The man (and i use this term VERY loosely) is mean, spiteful and thoroughly enjoys inflicting pain...GOD HELP LANG.