Aug 11, 2009

The end of downward trend lines?

The absence of bad news counts as good news for newspapers these days. Which is the proper context to consider this report from Borrell Associates, showing newspapers enjoying a "modest bounce" in ad sales over the next five years.

1 comment:

Anonymous said...

I wouldn't plan on spending that phantom revenue quite yet. Borrell has not be accurate in past tea leaf readings and I doubt they are accurate now.

Also, a modest increase from historic lows normally wouldn't be a shock, but, where oh where will it come from? Classified isn't going to bounce back, a number of experts think it will continue to fall. National advertising isn't going to grow, and the retail base is shrinking.

Online isn't a savior for newspapers. I don't know what's left.