I am pleased to announce the promotion of Pia Orense to editor of custom publications for the San Gabriel Valley Newspaper Group. As part of this move, we are combining the staffs of our weeklies and special sections into a single unit that will be responsible for all non-core and internet products. Over the course of the next several months, Pia will lead an effort to determine how best that unit can operate to produce our existing publications and create opportunities to launch others. She will also work closely with our ICPG unit in San Bernardino.
Please join me in congratulating Pia on her new role.
Jul 7, 2009
Changes at SGVN
The San Gabriel Valley Newspaper Group - the San Gabriel Valley Tribune, Pasadena Star-News and Whittier Daily News - has fused together its weeklies and special section staffs to create what is called "custom publications" and promoted Pia Orense to oversee them. Here's the memo:
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8 comments:
Congratulations, Pia!
Yes, The ICPG unit has been most profitable...come on folks. Pia has done a good job on the weeklies that come out of SGVN...wish her well, but, with the stellar leadership and direction of Lambert and Hamilton and their track record of new products, she will need all the luck she can get. Remember, the wrinkle here is not to launch new products that lose money and waste sales time, but, to launch products that are profitable...that means makes money after all costs are factored in...rignt Lambert and Hamilton?
Where are the numbers for Inland Custom Publishing? Are they profitable? Let's see. They certainly divert a tremendous amount of advertising time and energy from our companies' core products (newspapers). So let's see the numbers.
ICPG in SB? And here we thought all those publications were just the sgvn's with a different title, silly me.
And didn't they fire all the special sections people a while ago, with Mr. Waewer being the last one to go a few months ago, without anyone mentioning it? So how can a non existant staff be merged with a real one? How can these guys send out that memo with a straight face? special sections staff? are you kidding me? they highlanders have been making those special sections for a while now. but who are we to say the sky is not whatever color they want it to be, right
right on last two posters. the dolts the last year plus couldn't start a profitable special section to save their own life. how is that hispanic tv guide book doing? how about inland magazine? must i go on. hamilton is like stevie wonder swinging at a nolan ryan fastball...not a clue. but, boy it sure sounds like he is moving a lot of dirt. what a putz.
>>Where are the numbers for Inland Custom Publishing? Are they profitable?
Inland Living?
Riverside Magazine?
Redlands Magazine?
any others?
Of course they're profitable-on paper. Revenue is always switched from the core products and placed into the current custom publishing piece that is the "focus for the moment". The following weeks core manifest will show many free and discounted ads that were given to customers who OK'd the switch. Ron Wood use to keep a close eye on that and question any free or discounted ads. It appears the team from the east hasn't figured out the shell game...
You are correct about the shell game. Anyone who has been in the newspaper sales side for ten minutes knows how it works. And the east block knows exactly how it works. Smoke and mirrors and a waste of time. I am sure Hamilton waxes on about all the new sections, but, know one is watching the old hen house. Zero accountability and know one knows how to ask the right questions. Isn't there anyone left at LANG or MediaNews that knows how to run the business?
Gosh, I am really getting stupid...
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