VofSD said the listing prices are a good deal more than what Platinum paid Copley News when it bought the paper in March.
All of which seems to confirm what Ken Doctor at Content Bridges said shortly after the sale was announced, that the deal was all about the real estate:
Hard as it may be to believe, we may have entered a new rocky period for newspaper companies. It would be a period in which the real estate on which they sit determines their market value. Consequently, their real estate value may determine who wants to sell the newspaper property and who wants to buy it -- to get at the real estate.