Hulu illustrates the quandary that media executives face as they weigh the potential of the Internet against their dependable, old-line businesses. If the television industry does not find a way to preserve its two pillars of revenue -- advertising and subscription fees -- the consequences could be dire. Analysts point to the rapid deterioration of newspapers, which traded paying print subscribers for the expectation of big bucks from online advertising that have not materialized.Hulu counted 42 million viewers in March and Disney just decided to start putting shows on the site.
May 11, 2009
Another industry gets nervous
Cable and satellite television providers are beginning to worry about the rise of online TV sites, with Hulu leading the way. From the Los Angeles Times: