A new way to read the news

Plastic Logic has developed a digital reader for magazines and newspapers that's flexible. From NY Observer:

Plastic Logic is developing an e-reader with a display that is about 8.5 inches wide and 10.7 inches long—the same size as most magazines and nearly twice the size of the Kindle screen (and more than four times the size of iPhone and Blackberry interfaces—where many of us skim our New York Times headlines in the morning).

Their prototype is made out of plastic, so it’s lightweight, and thinner than a pad of paper... the company’s “secret sauce” is its flexible screen, which can feel a bit like a magazine and has an added bonus of making the device nearly unbreakable.

I noticed an ad for a Kindle ran with the online version of this story.