Mar 27, 2009

Readers digest

Information may want to be free, but food doesn't. At least that's the theory behind US Ink's strategy for helping save newspapers: Let the readers digest the news and then let the readers digest the news.

US Ink has invented something called Taste It Notes, which it says could be used to enhance the experience of reading the printed newspaper. The Note works sort of like a breath mint strip, only these little pleasure packets can be flavored to match an advertisement, or maybe a particularly juicy nut graf. From the Economist:
The company says they could be paired with ads for food to give consumers a taste of the products. US Ink says that could be a boon for newspapers at a time when they're losing ground to online news sources.
Excuse me, but you have some Krugman stuck between your teeth.

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