Jan 4, 2009

A1 ad space*

One of the last holdouts, the New York Times has begun selling ads on its front page, according to a NYT story that probably won't make A1:
The first such ad, appearing Monday in color, was bought by CBS. The ad, two-and-a-half inches high, lies horizontally across the bottom of the front page, below the news articles and a brief summary of some articles in the paper. In a statement, the paper said such ads would be placed “below the fold” — that is, on the lower half of the page.
*UPDATE: Huffington Post gets saucy with with a "Front Page For Sale" headline, prompting the New York Observer to call bullshit.

1 comment:

Anonymous said...

Good for them. Advertising is information.