The first such ad, appearing Monday in color, was bought by CBS. The ad, two-and-a-half inches high, lies horizontally across the bottom of the front page, below the news articles and a brief summary of some articles in the paper. In a statement, the paper said such ads would be placed “below the fold” — that is, on the lower half of the page.*UPDATE: Huffington Post gets saucy with with a "Front Page For Sale" headline, prompting the New York Observer to call bullshit.
Jan 4, 2009
A1 ad space*
One of the last holdouts, the New York Times has begun selling ads on its front page, according to a NYT story that probably won't make A1:
Labels:
a1,
advertising,
bad decision-making,
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1 comment:
Good for them. Advertising is information.
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