Here's part of his latest memo (via the Daily Pulp):
Historically, TV kills newspapers in NOTICABILITY because it's while its BETTER CONTENT in print, it's usually not packaged very well and doesn't get the traction it deserves. A little of what CNN and FOX do ala "Historic Election 2008" with big logo, intro music and always at a reliable time are components we can all do better...or hopefully BEST ... or we'll be handing it over to other media...and that would be tragic.As the Daily Pulp notes, Abrams has several ideas on how to memorialize the election, from features (African-American pioneers) to widgets (countdown to the presidency):
Can we let this simply glide past us? Is there an angle here to maximize the Obama historical fix that seems so hot by:
Marketing Three Month subscriptions with the hook being something along the lines: "Experience the march to inauguration".
Using this hot button to aggressively extend the post election day historical value of what we provide
Treat the next three months as a historical/collectible opportunity that papers provide best.
Instead of a ton of papers being sold this week and Inauguration day, build his election into a marketable newspaper event....where there's something new in the paper EVERY day surrounding his historic election?
If "everyone" wants last Wednesday's paper...why not the next three months...to fully capture the history being made? This is our great strength...and a good time to pull out the competitive stops.Think about it.