Unless the global economy miraculously turns around on a dime, newspaper advertising revenue may plunge some $7.5 billion in 2008, according to a new projection attempting to assess the impact of the meltdown on the industry.
Should this forecast prove to be correct, sales would tumble by 16.5% to $37.9 billion from last year’ s depressed level and the industry will have lost a staggering 23.4% of its revenues since producing a record $49.4 billion in sales in 2005.
Oct 15, 2008
The downward trend line steepens
The economy is bad and getting badder, and a bad economy is bad for newspapers, which are already struggling from a bunch of bad news. Alan Mutter has the stats: