16. Think like your reader. Were does the paper intersect you reader's life? If you had a real job what stories could we collect that would make your live easier or make you smarter..Sic.
Jun 23, 2008
Redesigns aside, I'm not sure Tribune innovation guru Lee Abrams has succeeded in shaking up anything other than the rules of English grammar. But a friend passed on a line from one of his many free-form screeds that should help explain why reporters are beginning to revile him (emphasis mine):