Unreal

Redesigns aside, I'm not sure Tribune innovation guru Lee Abrams has succeeded in shaking up anything other than the rules of English grammar. But a friend passed on a line from one of his many free-form screeds that should help explain why reporters are beginning to revile him (emphasis mine):

16. Think like your reader. Were does the paper intersect you reader's life? If you had a real job what stories could we collect that would make your live easier or make you smarter..

Sic.