Nov 14, 2007


I'm sure the seaweed fabric scandal has left many quacking in their Tree stance, but I'm not sure what aspect of this story shocks me most.

Is it the fact that a manufacturer lied about incorporating seaweed into the fabric of its yoga clothes? The fact that anyone believes seaweed clothes contain "marine amino acids, minerals and vitamins (that will seep) into the skin upon contact with moisture?” The fact that the New York Times paid to test the clothes to verify the presence of marine amino acids and vitamins? The fact that the NY Times made that decision after talking to an investor who would benefit from bad results? The fact that the story jumps to a second page? The fact that the story is in the Top 10 most e-mailed for the second day in a row?

So I immediately wanted to learn more and came upon company owner David "Chip" Wilson's musings. Here he talks about the pill, Power Women, the Super Girl market, and why he founded the Canadian-based Lululemon: "Ultimately, lululemon was formed because female education levels, breast cancer, yoga/athletics and the desire to dress feminine came together all at one time."

Indeed, the perfect storm.

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