Nov 16, 2007

Outsourcing hyperlocal

The newspaper chain I used to work for buys into the hyperlocal concept like most chains. At the same time, management decided to go hypolocal with many of its operations. The concept of "cheaper" is clearly more resonant.

First to be outsourced were the entertainment and sports desks. Second to go was the copy desk, which now writes headlines that are so obscure and bland it surprises me that anyone clicks on the stories. The third victim was the printing press. The papers now come from Valencia - most of the time.

Today, there was a problem. Because of some snafu, most subscribers did not receive a paper and most won't until tomorrow, when the Friday news will be a tad stale.

Maybe this is a behavioral experiment of some sort.

Any calls yet?

1 comment:

Anonymous said...

^^ nice blog!! ^@^

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